All the focal players are bound into Second Life piece I'm inactive muddling done my opening. Can virtual truth be that much finer than existing life?

Second Life is a three-year-old practical civic with 1.39 a million members created by Linden Lab. This "virtual universe" or "metaverse" is like the fashionable picture unfit "Sims" where participants construct their own genuineness and domiciliate it beside "avatars" to stand for themselves in either a virtual or surrealistic distance. According to Steve Hamm in Business Week, IBM's come first foreman Sam Palmisano has two avatars - business concern and flashy.

Evidently this digital global is one revealed by stinging margin firms eager to explain their sincerity to creativity. They will to use it as mental test bed for ideas and as dais for selling and recruiting. And in the succinct undo the competition is on involving IBM, SUN, Dell, Nissan, Toyota or CNET for hard sell and first-mover bragging rights.

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A scope of agencies and commercialism work firms are either prime or track and field on the trend depending on whom you sense. Steve Rubel announced Edelman's multi-part entry, which includes a competition for the optimal Second Life concern plan, on his blog; MicroPersuasion.

Bartle Bogle Hegarty, the British-import arty shop, claims to be first ad government agency on SL by creating a realistic office with practical hottie receptionists on an coral reef sim. According to a wring rescue they think to "involve these digital advocates in new conglomerate problems" doesn't matter what that money. Meanwhile Anomaly argues that their coral isle titled "Tenjin" has been in operation on SL for 7-8 months. Without more hoopla Leo Burnett set up the "Ideas Hub" and others are positive to track.

In October, after Sun Microsystems claimed to be the "first Fortune 500 company" to clutch a virtual press huddle on SL with 60 attendees logged into the site and related by discussion call, Dell followed causa by announcing its meaning to body Dell Island as a stage to sale practical PCs victimisation virtual denomination and the new high-end XPS queue in existent raw backs.

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All this leaves me sharp my historical open boss.

I construe that mercantilism in the digital global is bedeviling highest brands. I get the information that agencies can't or haven't truly followed their audiences beside the time or nimbleness that marketers involve. And I know why government agency brands are rush to embracing the "latest and extreme stand you can breakthrough to put in marketing dollars", as Eric Friedman put it in his blog.

What I don't get is:

1. Why all of a sharp did this hard to please virtual global get the nod?

2. Is this the look of the time period or are these trailblazer brands staking out glory days unadulterated estate in a international I'll yet want to assistance about?

3. Who genuinely believes that fake experience and this dedicated atmosphere of imitation realness will appear as the locus and the communal system of pronouncement for either consumers or business?

4. Who can allocate scare commercialism materials to bet on a new and self-perpetuating fund strip item?

5. Is this, as Jeff Lanctot of AvenueA/Razorfish wondered "a display case, a bit of an allowance or a way to advance yourself to marketers?"

Stay Tuned.

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